OUR TEAM
JERRY GERSHMAN, President
For over twenty years, Jerry has been a solutions provider to some of the countries largest corporations. Specializing in target marketing that encompasses the latest database and output technologies, he has provided his clients with a better understanding of their customers’ evolving needs. With a BA in Sociology from Merrimack College and vast sales experience, Jerry has leveraged his knowledge of human nature, applying the principles of marketing and communications to reach the various consumer segments in the marketplace. By successfully developing key relationships with the best resource partners, he brings his clients the ideas and service necessary to meet their business communications objectives.
For over twenty years, Jerry has been a solutions provider to some of the countries largest corporations. Specializing in target marketing that encompasses the latest database and output technologies, he has provided his clients with a better understanding of their customers’ evolving needs. With a BA in Sociology from Merrimack College and vast sales experience, Jerry has leveraged his knowledge of human nature, applying the principles of marketing and communications to reach the various consumer segments in the marketplace. By successfully developing key relationships with the best resource partners, he brings his clients the ideas and service necessary to meet their business communications objectives.
LARRY GREEN, VP Business Development & Client Services
Larry is a marketing and agency veteran with the unique perspective of seeing business from both the agency and client side. He has big agency experience as Executive Vice President at Arnold Worldwide and Ted Bates & Co. in New York, working with clients like McDonald’s, Nabisco, Mars Confectionary, Papa Gino’s and Spalding Sports Worldwide to name a few. He also has small agency experience, having helped build KK&M Advertising as President into one of the region’s largest advertising agencies. Add to that his client side experience as VP/Director of Marketing for Mercury International Corp., one of the country’s largest importers and distributors of family footwear, and you have the kind of well-rounded understanding many agencies can’t offer. His combination of strong, strategic marketing skills, combined with an innovative and caring mindset is what has helped him grow whatever business he’s been involved with.
Larry is a marketing and agency veteran with the unique perspective of seeing business from both the agency and client side. He has big agency experience as Executive Vice President at Arnold Worldwide and Ted Bates & Co. in New York, working with clients like McDonald’s, Nabisco, Mars Confectionary, Papa Gino’s and Spalding Sports Worldwide to name a few. He also has small agency experience, having helped build KK&M Advertising as President into one of the region’s largest advertising agencies. Add to that his client side experience as VP/Director of Marketing for Mercury International Corp., one of the country’s largest importers and distributors of family footwear, and you have the kind of well-rounded understanding many agencies can’t offer. His combination of strong, strategic marketing skills, combined with an innovative and caring mindset is what has helped him grow whatever business he’s been involved with.
ELIZABETH FURTADO, Project Management
Liz does not rest until problems are solved. At Blue Jay Marketing, Liz oversees the company’s list management, ad specialty promotions and customer relations. She is responsible for making sure that projects are properly managed to meet the quality and timelines our clients expect. Additionally, focusing on business development, Liz takes on the task of meeting with clients and prospective clients to uncover needs so that Blue Jay Marketing can offer value added solutions. Liz has a Bachelor of Science in Business Administration from the University of Massachusetts Lowell with a double concentration in Management and Marketing.
Liz does not rest until problems are solved. At Blue Jay Marketing, Liz oversees the company’s list management, ad specialty promotions and customer relations. She is responsible for making sure that projects are properly managed to meet the quality and timelines our clients expect. Additionally, focusing on business development, Liz takes on the task of meeting with clients and prospective clients to uncover needs so that Blue Jay Marketing can offer value added solutions. Liz has a Bachelor of Science in Business Administration from the University of Massachusetts Lowell with a double concentration in Management and Marketing.
DEE SHORT, Graphic Designer/Copywriter
Dee is a marketing communications professional with over 18 years experience in the development and implementation of marketing, sales and advertising campaigns and projects. Her areas of expertise include research, copywriting and branding, as well as the design/development of graphic standards, sales collateral, corporate identity, point-of-purchase, tradeshow graphics, signage and packaging. In the pet, food, hospitality and ink jet categories, her packaging work has been distributed through such retail outlets as PetCo, Marshalls, TJ Maxx and Staples.
Dee is a marketing communications professional with over 18 years experience in the development and implementation of marketing, sales and advertising campaigns and projects. Her areas of expertise include research, copywriting and branding, as well as the design/development of graphic standards, sales collateral, corporate identity, point-of-purchase, tradeshow graphics, signage and packaging. In the pet, food, hospitality and ink jet categories, her packaging work has been distributed through such retail outlets as PetCo, Marshalls, TJ Maxx and Staples.
SHEILA BROWN, Office and Accounting Manager
Sheila runs a tight ship. By combining strong accounting skills with practical experience Sheila brings a wealth of knowledge and control to a very fast paced environment. With a background in the not-for-profit industry, she has brought insight into our organization and has been of value to our clients. Sheila is also responsible for maintaining good relations with all of our business partners. Sheila graduated from North Adams State College with a Bachelor of Science degree in Business Administration and Accounting.
Sheila runs a tight ship. By combining strong accounting skills with practical experience Sheila brings a wealth of knowledge and control to a very fast paced environment. With a background in the not-for-profit industry, she has brought insight into our organization and has been of value to our clients. Sheila is also responsible for maintaining good relations with all of our business partners. Sheila graduated from North Adams State College with a Bachelor of Science degree in Business Administration and Accounting.